Its none other than automobile ruling king Audi, which has made a new exciting showroom of unimaginable arts using latest technology and developments, to attract customers from different parts of the world. It's "Audi City" in Berlin (Germany), which in reality doesn't have any cars instead a 3D navigation screen displaying every information about the vehicle. This is a new innovative thinking of any other kind before.
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| Audi City, Berlin, Germany |
Before getting into the nitty-gritty, lets see what makes this very showroom so special and highly interactive. The main appealing part is that, any customer can set his own model of any Audi Car, transform it, paint it, change some wheels, customize every pin to pin looking of the vehicle. These customizations are done on a small sized touchscreen monitor and when done, it is displayed on a huge screen, where one can see its total view in 3D. There's an another feature which allows one to see the inside view, review and change some of the accessories like MP3 player, Tea stand etc.
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| Controlling Touchscreen and huge 3D Display Screen |
The main disadvantage of this showroom is that no customer can have any test drive of cars. This showroom cars is just like a phone model displayed in mobile shops. Whatever may be the pros and cons, it's a forward looking way of developing new showrooms with less expenditure; and Audi is planning to open many of this kind in the later this year.
A complete review of Audi Digital Showroom:
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